Market researchers say the market for fresh green apples is at an all-time high, and the berries are in demand in North American markets.
The New York Times reports the market grew 8.6% last year, and many apple farmers say the crop is on the rise.
The market has been growing in recent years.
A survey of growers last year found nearly 70% of the apple growers surveyed plan to expand their farms, and more than 70% said they expect more demand for the fruit in coming years.
The fruit is also in high demand in California, where it is the most expensive in the world, according to the USDA.
That has helped drive the price of green apples up over the past few years.
Apple growers say their market share has grown over the years, but they are struggling to keep up with demand.
The New York report says apple growers have been cutting back on the number of berries they harvest, and now only a quarter of the market is produced.
They say their production costs are up 30% since 2011.
Apple producers also say their competition has increased.
They said they have seen a lot more competition from specialty producers like organic and hybrid apples, and they say the prices have increased dramatically.
The U.S. Department of Agriculture said this year that it expects to grow organic apple production by nearly 30% from 2015 to 2020.
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