Share this article Share In order to understand the true value of an organic marketer, you must understand how an organic farmer is different from a traditional farmer.
“Organic farmers grow their own food, while conventional farmers have to buy ingredients from manufacturers,” says Jennifer McGovern, an organic business owner and marketing consultant based in Boston.
“If you’re not an organic brand, then you’re a generic brand.”
The organic label isn’t a one-stop shop.
It can include the ingredients, the farm, the farming process, the way the food was grown, the production methods, and the environment that was used.
“It can also say, ‘This is how organic I’m going to do it,’ and there are a lot of different ways to do that,” McGovern says.
“The organic label is also an indicator of the company’s integrity, as well as their relationship with the farmer.
Organic farmers are responsible for making sure the food they sell is healthy, organic, and organic-friendly, and they have a responsibility to share the results of their organic operations with the public.”
Organic farms are a growing, and growing, part of the American diet.
The U.S. consumed more organic foods than any other country in 2016, with a whopping 40% of the U.P.C. population reporting they bought at least one organic product.
In 2015, the U
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